![]() ![]() Our eight-week retention rate is 8%, but we’re aiming for at least 15%. The average ease-of-use rating for that task in a study of the top 6 hotel websites was 6.5/7. The average ease-of-use rating for creating an account on our hotel’s website is 5.3/7. Our success rate for application completion is 86%, while our competitor’s is 62%. After our recent redesign, the average time to make a purchase is now 43 seconds. In 2019, the average time to make a purchase was 58 seconds. ![]() With benchmarking, you can compare your UX metrics against four different possible reference points.Īn earlier version of the product or service A single number is meaningless, since you have no idea whether it’s good or bad. Once you have those numbers, you have to compare them to something. You can also use customer-service data (for example, the number of support emails about a specific task). You can collect those UX metrics using potentially any quantitative methodology, but analytics, surveys, and quantitative usability testing are the three methods that often work best for benchmarking.
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